Thanks so much for your site. I roared with laughter. I teach business here at Victoria University - and we experience exactly the same problems with...
Thanks so much for your site. I roared with laughter.
I teach business here at Victoria University - and we experience exactly the same problems with our 2nd and 3rd year students.
My students present us with beautiful graphs - every bar has a different colour and sometimes a shadow box - they look gorgeous and obviously some time and effort has gone into producing them - but they rarely communicate anything meaningful because they lack trivial things like a relevant title, labels on the axes, values etc
My especial favourite type of graph occurs when students try to plot discrete or interval data on a line graph. For intance age intervals (0-17, 18-24, 25-39 years etc) seem to really enjoy being presented on a line graph (as do 1,2 and 3 bedroom houses)
I am also very fond of the longer report which presents a graph at the top of a new page and then proceeds to fill the next five pages giving a blow by blow account of each data point. After this mind numbingly boring read, I am of course none the wiser because they have not told me anything that I could not see in the graph. I just wish my students would have a go at an idea as complex as a trend!
Anyway thanks again. I really appreciated your sense of humour - especially after correcting some 80+ market segmentation studies - all full of graphs that fail to convey meaning. I am so glad to read that I am not the only one.
Bronwyn Higgs
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